Role of Reference Group in Winning Banten Higher Education Service Market
The competitive conditions in the market of higher education services encourage every college in Banten to be able to retain students and acquire new students every year. The decision of the prospective student in determining the college of his choice is very important for the sustainability of ever...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Bangka Belitung, Fakultas Ekonomi
2018-06-01
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| Series: | Integrated Journal of Business and Economics |
| Subjects: | |
| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/80 |