Literature Review of the Gig Economy from a Product Development Perspective:

In recent years, growing attention has been paid to the gig economy among both practitioners and academic researchers. The Gig economy refers to socioeconomic activities involving the exchange of labor for monetary reward between gig workers and client firms, via digital platforms. How and what the...

Full description

Bibliographic Details
Main Author: Susumu Ohira
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2021-01-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.006/_html/-char/en