Literature Review of the Gig Economy from a Product Development Perspective:
In recent years, growing attention has been paid to the gig economy among both practitioners and academic researchers. The Gig economy refers to socioeconomic activities involving the exchange of labor for monetary reward between gig workers and client firms, via digital platforms. How and what the...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.006/_html/-char/en |
| Summary: | In recent years, growing attention has been paid to the gig economy among both practitioners and academic researchers. The Gig economy refers to socioeconomic activities involving the exchange of labor for monetary reward between gig workers and client firms, via digital platforms. How and what the impact is on firms’ activities, especially relating to product development? To the best of our knowledge, there has been no literature review dealing with this topic to date. In order to address this question, we reviewed the literature focusing on the impact of the gig economy on product development or product innovation. As a result, we identified five key themes; human resource management relating to gig workers, motivation management for gig workers, gig economy and idea generation, the roles and methods of management of digital platforms, and the roles and management of co-working spaces. Finally, relevant issues and future perspectives are discussed. |
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| ISSN: | 0389-7265 2188-1669 |