The Selection of Survey Modes on the Basis of Respondents' Preferences Analysis
The following study addresses the problem of predicting the respondents' survey preferences when implementing a mixed-mode survey design. Most previous experimental research implies that offering respondents the choice of modes results in a drop in response rates. The consequence of that effect...
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| Format: | Article |
| Language: | English |
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The Ohio State University Libraries
2018-01-01
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| Series: | Ask |
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| Online Access: | https://kb.osu.edu/handle/1811/86994 |