The category management mechanisms by the company’s assortment policy implementation at all the assortment’s stages

The purpose of this article is to verify the hypothesis put forward by the author which states that the current methods, including the author’s mechanism, utilized to design the company’s assortment policy can be applied at all stages of assortment management. This article looks at the concept of th...

Full description

Bibliographic Details
Main Author: Karolina Mikhaylovna Ilyenkova
Format: Article
Language:Russian
Published: Perm State University 2022-04-01
Series:Вестник Пермского университета: Серия Экономика
Online Access:http://economics.psu.ru/index.php/econ/article/view/404