How Whatsapp Changes the Way Business Work?
Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions nam...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2020-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/10769 |