How Whatsapp Changes the Way Business Work?

Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions nam...

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Bibliographic Details
Main Authors: Remziye Terkan, Serra Inci Celebi
Format: Article
Language:English
Published: EconJournals 2020-10-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/10769
Description
Summary:Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, & coordination and speed, convenience, & practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications. Keywords: WhatsApp motivations, work performance, uses and gratifications. JEL Classifications: D83, L25 DOI: https://doi.org/10.32479/irmm.10769
ISSN:2146-4405