How Whatsapp Changes the Way Business Work?
Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions nam...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2020-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/10769 |
| _version_ | 1797907411038633984 |
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| author | Remziye Terkan Serra Inci Celebi |
| author_facet | Remziye Terkan Serra Inci Celebi |
| author_sort | Remziye Terkan |
| collection | DOAJ |
| description |
Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, & coordination and speed, convenience, & practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications.
Keywords: WhatsApp motivations, work performance, uses and gratifications.
JEL Classifications: D83, L25
DOI: https://doi.org/10.32479/irmm.10769
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| first_indexed | 2024-04-10T10:36:16Z |
| format | Article |
| id | doaj.art-14a732c8ddb04505a664832c74606135 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:36:16Z |
| publishDate | 2020-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-14a732c8ddb04505a664832c746061352023-02-15T16:20:50ZengEconJournalsInternational Review of Management and Marketing2146-44052020-10-01105How Whatsapp Changes the Way Business Work?Remziye Terkan0Serra Inci CelebiGirne American University Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, & coordination and speed, convenience, & practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications. Keywords: WhatsApp motivations, work performance, uses and gratifications. JEL Classifications: D83, L25 DOI: https://doi.org/10.32479/irmm.10769 http://mail.econjournals.com/index.php/irmm/article/view/10769 |
| spellingShingle | Remziye Terkan Serra Inci Celebi How Whatsapp Changes the Way Business Work? International Review of Management and Marketing |
| title | How Whatsapp Changes the Way Business Work? |
| title_full | How Whatsapp Changes the Way Business Work? |
| title_fullStr | How Whatsapp Changes the Way Business Work? |
| title_full_unstemmed | How Whatsapp Changes the Way Business Work? |
| title_short | How Whatsapp Changes the Way Business Work? |
| title_sort | how whatsapp changes the way business work |
| url | http://mail.econjournals.com/index.php/irmm/article/view/10769 |
| work_keys_str_mv | AT remziyeterkan howwhatsappchangesthewaybusinesswork AT serraincicelebi howwhatsappchangesthewaybusinesswork |