Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry
The study sought to determine gender differences in dining experiences in the university cafeteria industry in Zimbabwe, with the ultimate goal of providing the basis for gender-based market segmentation. The dimensions of the dining experiences investigated were the atmospherics experience, the foo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2022-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | http://www.mer.ase.ro/files/2022-2/7-2-6.pdf |