Corporate Web Positioning as a Strategic Communication Tool in Agriculture

Corporate Web Positioning as a Strategic Communication Tool in Agriculture

Strategic communication is essential to corporations in all industries, including agriculture. In this paper, the idea of corporate web positioning is developed using the example of agricultural corporations (agroholdings) in Russia. This idea reflects companies’ self-understanding communicated onli...

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Bibliographic Details
Main Authors: Dmitry A. Ruban, Natalia N. Yashalova
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Agriculture
Subjects:
corporate governance
customers
national leadership
Russia
webpages
Online Access:https://www.mdpi.com/2077-0472/12/8/1101

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https://www.mdpi.com/2077-0472/12/8/1101

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