Corporate Web Positioning as a Strategic Communication Tool in Agriculture
Strategic communication is essential to corporations in all industries, including agriculture. In this paper, the idea of corporate web positioning is developed using the example of agricultural corporations (agroholdings) in Russia. This idea reflects companies’ self-understanding communicated onli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
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| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/12/8/1101 |