Manipulation detection and preference alterations in a choice blindness paradigm.

It is commonly believed that individuals make choices based upon their preferences and have access to the reasons for their choices. Recent studies in several areas suggest that this is not always the case. In choice blindness paradigms, two-alternative forced-choice in which chosen-options are late...

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Bibliographic Details
Main Authors: Fumihiko Taya, Swati Gupta, Ilya Farber, O'Dhaniel A Mullette-Gillman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4172758?pdf=render