Organisational citizenship and the morning after - A case of an acquisition of a local hotel chain by a global brand.
The hospitality industry has recent years seen a growing trend of acquiring brand portfolios through strategic investments by global and local investment companies to increase brand reach. The challenges associated with post acquisition integration remain consistently high and can consequently impa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_36_vol_8_3__2019.pdf |