CONSUMER RELATIONSHIP MANAGEMENT SYSTEM: RETAIL BANKING IN RUSSIA
The article represents a post-event comparative analysis of the topical issues of the CRM system development. A new variant of the CRM system solution has been suggested that is a Coupon CRM, the function of which is to form an address offer to a customer of a group buying website in order to lead h...
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| Format: | Article |
| Language: | Russian |
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Nauka
2015-09-01
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| Series: | Модернизация, инновация, развитие |
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| Online Access: | https://www.mir-nayka.com/jour/article/view/184 |