Inbound Tourism Marketing to Wealthy Western Tourists:
Wondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and conventional marketing, this paper examines W...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/4/43_2024.019/_html/-char/en |