Strategic positioning of retail entrepreneurship in marketing channels
Both the actual market flows and dynamiting of power ratios bring about the revolutionary changes within the marketing strategies and basic management approaches, while completely deranging the traditional value system (i.e. system established through marketing channel members' interaction). Wh...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, Belgrade
2005-01-01
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| Series: | Ekonomski Anali |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2005/0013-32640564151R.pdf |