Can Implicit Measures Contribute to a True Understanding of People's Attitudes and Stereotypes?

Traditionally psychologists used explicit self-reports to better understand individuals’ attitudes but influences such as social desirability and impression management often made this method of data collection unreliable. This article describes the origins and the advancements of one of the most stu...

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Bibliographic Details
Main Author: Brian O'Shea
Format: Article
Language:English
Published: University of Warwick 2018-06-01
Series:Exchanges
Online Access:https://exchanges.warwick.ac.uk/article/view/233