Engaging citizens in sports mega-events: the participatory strategic approach of Tokyo 2020 Olympic
This paper examines some innovative practices of citizen engagement strategy implemented by Tokyo 2020 in the pre-game period. Hosting a sports megaevent such as the Olympic Games is a key milestone in urban history and reputation of any city. The challenge of celebrating an outstanding global event...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2018-12-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35669 |