COMPREHENSIVE ANALYTICAL ASSESSMENT OF MARKETING ACTIVITIES OF ENTERPRISES AS A BASIS FOR MAKING ANTI-CRISIS MANAGEMENT DECISIONS
The purpose of the article is to study the main methods and indicators of comprehensive assessment of the effectiveness of marketing activities (profit, market share, sales volume, etc.), as well as to generalise typical marketing solutions in crisis conditions. The methodological basis of the stud...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2023-10-01
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| Series: | Green, Blue and Digital Economy Journal |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/gbdej/article/view/2183 |