The marketing of innovation activity results commercialization in industry
The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercial...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_43_50.pdf |