The marketing of innovation activity results commercialization in industry
The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercial...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-12-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_43_50.pdf |
| _version_ | 1827362740713291776 |
|---|---|
| author | M.P. Kalynychenko |
| author_facet | M.P. Kalynychenko |
| author_sort | M.P. Kalynychenko |
| collection | DOAJ |
| description | The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning. |
| first_indexed | 2024-03-08T07:33:48Z |
| format | Article |
| id | doaj.art-151e8c32bc3547a8a5d40e736403cf38 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:33:48Z |
| publishDate | 2012-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-151e8c32bc3547a8a5d40e736403cf382024-02-02T19:21:27ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-12-01344350The marketing of innovation activity results commercialization in industryM.P. KalynychenkoThe article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_43_50.pdfmarketingcommercialization of innovationinnovationinnovation activity |
| spellingShingle | M.P. Kalynychenko The marketing of innovation activity results commercialization in industry Marketing i Menedžment Innovacij marketing commercialization of innovation innovation innovation activity |
| title | The marketing of innovation activity results commercialization in industry |
| title_full | The marketing of innovation activity results commercialization in industry |
| title_fullStr | The marketing of innovation activity results commercialization in industry |
| title_full_unstemmed | The marketing of innovation activity results commercialization in industry |
| title_short | The marketing of innovation activity results commercialization in industry |
| title_sort | marketing of innovation activity results commercialization in industry |
| topic | marketing commercialization of innovation innovation innovation activity |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_43_50.pdf |
| work_keys_str_mv | AT mpkalynychenko themarketingofinnovationactivityresultscommercializationinindustry AT mpkalynychenko marketingofinnovationactivityresultscommercializationinindustry |