Micro Enterprise Retailer Salespeople’s Self-Evaluations of Sales Performance: A study of two countries, one from Central America and one from Western Africa
Salespeople are crucial piece of the puzzle in micro business retailing environments of developing countries. With no formal training and education in salesmanship, they practice the modern version of the customer relationship management to achieve success. However, empirical studies regardin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2022-12-01
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| Series: | Multidisciplinary Business Review |
| Subjects: | |
| Online Access: | https://journalmbr.net/index.php/mbr/article/view/5408 |