The Role of Category Management in Balanced Development of Consumer Market

On March 11, 2020 the WHO officially announced the outbreak of corona-virus COVID-19 a pandemia. In this situation the majority of countries closed their borders and in-country movement on public transport was also changed to stop virus spreading. On the high authority level strategic decisions were...

Full description

Bibliographic Details
Main Authors: A. V. Ryzhakova, I. V. Goloviznin
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2020-07-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
Online Access:https://vest.rea.ru/jour/article/view/911