The Effect of SNI 6729 : 2016 on Organic Vegetables Purchase Intention and Purchase Behavior (Case Study : PT Rumah Roti Indonesia)

At a time when the people's increasing demand for organic vegetables can be an opportunity for PT Rumah Roti Indonesia to expand its market beyond the scope of PT Rumah Roti Indonesia. Organic certification is one way to expand the market. The aim of this study is analyze the effect of SNI 6729...

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Bibliographic Details
Main Authors: Imanuella Indah Nugroho, Fakhrina Fahma, Retno Wulan Damayanti
Format: Article
Language:English
Published: Petra Christian University 2022-11-01
Series:Jurnal Teknik Industri
Online Access:https://jurnalindustri.petra.ac.id/index.php/ind/article/view/25032