Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method
Even though Facebook is the most popular and most used social media platform, it is struggling with increased competition from other platforms, such as Instagram and TikTok, and with a feeling of disconnection from users, coming from problems regarding personal data protection or the business model...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_50.pdf |