Factors Determining Consumer Acceptance of Biofortified Food: Case of Zinc-Fortified Wheat in Pakistan's Punjab Province

Zinc (Zn) is a fundamental micronutrient required by all living organisms. Zn deficiency among children under 5 years, pregnant, and child-bearing women has been identified in developing countries such as Pakistan. Biofortified crops can increase micronutrient levels and decrease deficiencies. Meanw...

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Bibliographic Details
Main Authors: Muhammad Rizwan, Yueji Zhu, Ping Qing, Debin Zhang, Umar I. Ahmed, Hui Xu, Muhammad A. Iqbal, Abdul Saboor, Arshad M. Malik, Adnan Nazir, Xuelian Wu, Puming He, Azam Tariq
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-06-01
Series:Frontiers in Nutrition
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2021.647823/full