The relationship between nostalgia and consumer preference: Replication and extension
The main objectives of this study were to investigate the relationship between nostalgia and consumer preference and to measure levels of nostalgia amongst multicultural groups. The study is based on past research in the field and uses a modified version of a questionnaire developed by Holbrook (199...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2000-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/705 |