Strategic Value Co-Creation Model in Banking Industry
Abstract Value creation has long attracted scholars' and managers' attention. This concept has transformed in the context of marketing paradigms. This paper aims to develop strategic value co-creation model in banking industry in Iran. Applying a mixed methodology, in the first phase a mu...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2018-08-01
|
| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_4286_afe0f72abb7a96a4b80037a7aff440af.pdf |