The influence of colors in the emotional logo design
This paper presents the importance of colors, i.e. their adequate choice when designing the logotype of companies and their products and/or services. Many researches, primarily in the field of psychology, agree that colors can positively or negatively affect the emotions of consumers. Companies ofte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2021-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2021/1820-31592101145B.pdf |