The Role of Artificial Intelligence on Enhancing Customer Experience

The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the primary data of this study. The results of t...

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Bibliographic Details
Main Authors: Mohannad A.M. Abu Daqar, Ahmad K. A. Smoudy
Format: Article
Language:English
Published: EconJournals 2019-07-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/8166