Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food
Purpose – The purpose of this paper was to study responses to traditional food of a country, focusing on emotion-motivational responses by locals and foreigners. Design/methodology/approach – Through an experimental design study, Portuguese and Foreign participants were exposed to both traditional a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-04-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2021-0213/full/pdf |