Collaborating to compete: The role of collective creativity in a South African clothing design small business

Background: The number of apparel manufacturers in the South African clothing and textile industry is diminishing due to competition with importing apparel manufacturers. Nevertheless, South African small and micro-businesses still manufacture clothing products to meet the needs of the local markets...

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Bibliographic Details
Main Authors: Thea J. Tselepis, Anne Mastamet-Mason, Alex J. Antonites
Format: Article
Language:English
Published: AOSIS 2016-08-01
Series:The Southern African Journal of Entrepreneurship and Small Business Management
Subjects:
Online Access:https://sajesbm.co.za/index.php/sajesbm/article/view/58