Sanremo expanded: the Transmedia Transition of the Narrative Ecosystem of the 2023 Festival between Brand, Storytelling and Participatory Practices
This essay we analyze the characteristics of the transmedia transition of a well-known event in the Italian cultural, social, and media scape: the Festival of Sanremo. Starting from the analysis of the 2023 edition, and contextualizing it within the contemporary media landscape, within the new conve...
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| Format: | Article |
| Language: | English |
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University of Bologna
2023-07-01
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| Series: | Cinergie |
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| Online Access: | https://cinergie.unibo.it/article/view/16594 |