The Effect of Organizational Transformation and Organizational Culture on Product Performance with Market Orientation as a Mediation Variable
The purpose of this research is to develop the concept of product performance, which is influenced by organizational transformation and organizational culture, and is mediated by market orientation. This research uses a quantitative approach, using the sampling method of stratified proportional rand...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-10-01
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| Series: | Businesses |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-7116/2/4/27 |