Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
This study focused on the Airtel’s Always On slogan to elucidate alternating choices constructed to build strong relationships with subscribers. The proceeding semiotic paradigms were strategic discourses communicated to dominate some facets of human endeavors serving, perhaps, as signals to operati...
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| Format: | Article |
| Language: | English |
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Universitas Cokroaminoto Palopo
2018-02-01
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| Series: | Ethical Lingua: Journal of Language Teaching and Literature |
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| Online Access: | https://ethicallingua.org/25409190/article/view/28 |