Customer Involvement in the Game Development Process
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand,...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Cognitione Foundation for the Dissemination of Knowledge and Science
2015-01-01
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| coleção: | Journal of Entrepreneurship, Management and Innovation |
| Assuntos: | |
| Acesso em linha: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf
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