Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary
The study of consumer attitudes is particularly important for products related to tradition. Pálinka is Hungary's national beverage; the homemade distillate is primarily legally different from pálinka and it cannot be marketed. The main goal of the research is to analyse the role of the three a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-09-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S240584402201859X |