THE EFFECTS OF MARKETING CAPABILITIES ON FIRM’S PERFORMANCE
This paper aims to develop a conceptual model used in the empiric testing of a firm’s marketing capabilities and describe the effects of these capabilities over organizational performance. Previous research explains performance differences between firms through the resource-based view and the struct...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-07-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/49.pdf |