Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth
This study aims to determine how the quality characteristics of a restaurant SNS (social network service), which is rapidly growing, affect user satisfaction and how user satisfaction affects intention to visit and word of mouth. A total of 305 people responded to the survey conducted from May 9, 20...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231199575 |