Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping
Abstract The purpose of this study is to investigate Thai, Vietnamese and Indonesian consumers’ responses to cross-border online shopping for Korean fashion products using 3D virtual fitting technology. In order to examine the factors affecting a consumer’s attitude toward virtual fitting technology...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-02-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40691-024-00372-0 |