Consumers’ Preferences for Purchasing mHealth Apps: Discrete Choice Experiment
Abstract BackgroundThere is growing interest in mobile health apps; however, not all of them have been successful. The most common issue has been users’ nonadoption or abandonment of health apps because the app designs do not meet their preferences. Therefore, to facilitate design-preference fit, u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2023-09-01
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| Series: | JMIR mHealth and uHealth |
| Online Access: | https://mhealth.jmir.org/2023/1/e25908 |