Political news on Instagram: influencer versus traditional magazine and the role of their expertise in consumers’ credibility perceptions and news engagement

IntroductionSocial networking sites (SNS) are increasingly used by consumers to read and share political news. In this context, Instagram plays an important role due to its prevalence and visual characteristics. However, previous research has highlighted that consumers fail to identify the source of...

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Bibliographic Details
Main Authors: Daniel Zimmermann, Asina Klee, Kai Kaspar
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1257994/full