THE INFLUENCE OF COUNTRY OF ORIGIN ON BRAND IMAGE AND BRAND ATTITUDES: AN EMPRICAL STUDY ON TURKEY
ABSTRACT The study aims to investigate country of origin effect on the brand image perceptions of Turkish consumers for three groups of products associated with the USA, Germany, France, UK, Italy, Japan, Bangladesh, China, Indonesia, Southern Korea, India and Turkey. In order to analyze the cor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University Coordinatorship of Scientific Journals
2017-08-01
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| Series: | İşletme Bilimi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/338546 |