Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

AbstractThis study examines the demographic determinants for the choice of wildlife attractions among international repeat tourists in Tanzania to provide valuable insights for destination planning and marketing. The study employed binary logistic regression analysis and cross-tabulation to assess t...

Full description

Bibliographic Details
Main Authors: Betty Amos Begashe, Salum Matotola, John Thomas Mgonja
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Demographic characteristics
international tourists
repeat tourists
tourists choices
wildlife attractions
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2340127

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2340127

Similar Items