Ética empresarial, responsabilidad social y bienes comunicativos
Since its beginnings, the conceptualisation of social responsibility has taken many forms, some of them related to philanthropy, patronage, strategy or business marketing among others. This paper defends the thesis that economic organization needs to manage those communicative goods, such as trust,...
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| Format: | Article |
| Language: | Spanish |
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Universidad Panamericana
2014-12-01
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| Series: | Tópicos |
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| Online Access: | http://topicosojs.up.edu.mx/ojs/index.php/topicos/article/view/667 |