A Historical Review for City Branding

A Historical Review for City Branding

This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, ther...

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Bibliographic Details
Main Authors: Wahdania Suardi, Achmad Nurmandi, Dyah Mutiarin, Eko Priyo Purnomo, Ulung Pribadi, Titin Purwaningsih, Misran, Zarina Zulkifli, Muhammad Younus
Format: Article
Language:English
Published: Bina Praja Press 2023-04-01
Series:Jurnal Bina Praja
Subjects:
city branding
hypercompetition
challenges
improvement opportunities
Online Access:http://jurnal.kemendagri.go.id/index.php/jbp/article/view/1702

Internet

http://jurnal.kemendagri.go.id/index.php/jbp/article/view/1702

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