Analyzing ChatGPT adoption drivers with the TOEK framework

Abstract With the rapid advancements in AI technology and its growing impact on various aspects of daily life, understanding the factors that influence users' adoption intention becomes essential. This study focuses on the determinants affecting the adoption intention of ChatGPT, an AI-driven l...

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Bibliographic Details
Main Authors: Hyeon Jo, Youngsok Bang
Format: Article
Language:English
Published: Nature Portfolio 2023-12-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-49710-0