Customers' choice of the bank during the Covid-19 pandemic: the moderating effect of different banks in Bangladesh
Purpose – The study aims to examine the factors affecting the customers' choice of Bangladeshi banks during the Covid-19 pandemic and the moderating effects of private and public banks on this association. Design/methodology/approach – This study is based on explanatory research, where signific...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-03-01
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| Series: | South Asian Journal of Marketing |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-01-2022-0004/full/pdf |