Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia
Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus of research will be on tourist destination br...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2012-04-01
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| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_3.pdf |