The Influence of Market Orientation and Entrepreneurial Orientation to Competitive Advantage through Business Innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia
The advancement of the company in the batik industry is entirely dependent on the company's ability to create and grow competitiveness that can adapt quickly to changes that occur. This study aims to analyze the influence of market orientation and entrepreneurship orientation to competitive ad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5870 |